Insight: Let’s make the car a co-star with a star
As KIA spokesperson Blake Griffin excelled. He believed in the brand, but he also believed in himself, and loved being in the commercials. We knew that Blake aspired to be an actor someday as well as an NBA all-star, so we decided to center our campaign around him and the car as Hollywood co-stars. They each had each other’s backs, and were both the ultimate method actors. And no genre was overlooked.
David&Goliath / CD / Writer