Insight: How do you wear the Future?
The North Face's Futurelight fabric revolutionized the outdoor gear industry. Utilizing a new fabric making technique called nano-spinning, TNF was able to create a fabric that was fully waterproof yet extremely breathable. It was like nothing that has come before it. A 360˚campaign questioned the current standard in outdoor gear industry while simultaneously introducing Futurelight to the world.
Sid Lee / ECD